Posts Tagged ‘Rachel Zoe’

QVC Raises Its Fashion Quotient at Fashion Week and on Oscar’s Red Carpet

QVC Raises Its Fashion Quotient at Fashion Week and on Oscar’s Red Carpet

For those who can remember the nascent days of shopping via dedicated channels on TV, it’s hard to imagine such outlets could produce anything more fashionable than high waisted mom jeans and colorful costume jewelry. But times have changed, and QVC has stepped up its sartorial game. Its latest foray into two such prestigious events should further boost the multimedia retailer’s style quotient, not to mention revenue.

As a wholly owned subsidiary of Liberty Media Corporation (LINTA), QVC is no slouch. In fact, QVC’s third quarter . It will take a turn in the tents at Bryant Park during Mercedes Benz Fashion Week and throw a party for fashion’s glitterati during the Academy Awards. Expect a shower of chic to rain on those not in NYC or LA.

At Fashion Week, a host of buy now/wear now spring collections will launch from such QVC designer alums as Isaac Mizrahi, Rachel Zoe, Erin Fetherston, and Pamela Dennis. Making their QVC debuts are Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth. Color me impressed, but this list represents some of the best vets and emerging talent in the business.

Two weeks later on the opposite coast, QVC will play host to what it hopes will be a gaggle of celebs, chatting it up with some of the aforementioned designers. Booth Moore, fashion critic for the LA Times pronounced the idea “genius,” noting it was about time someone took advantage of the effort and money spent placing product during the run up to the Awards.

What’s really smart on QVC’s part is its ability to consistently offer its audience the goods people are sure to fall in love with (and then decide they can’t live without). Most women can’t afford a red carpet Prada gown or an armload of Cartier diamonds, but they can slather their faces with or snag celebrity stylist Rachel Zoe’s $135 “simulated” diamond bracelet and feel like a million bucks.

Going To New York Fashion Week

Going To New York Fashion Week

It not everyday you get the opportunity to go overseas with your job. It also not everyday you get taken overseas, to New York no less, in order to report on the latest beauty trends from New York Fashion Week. And that where I at today. Right now, in fact, I en route to New York City to report directly from Lincoln Center, to you. Weee!

Clearly, Primpers, this is a MASSIVE coup for us at PRIMPED HQ, as it allows us to not only see the trends first hand, but also go backstage, front row and everywhere in between to make sure you armed with all the latest beauty news. Hooray!

If you new to PRIMPED, you may not be aware that the international fashion shows are the core of what we do. Twice a year (in February and September if you wondering), we sit at our desks day in day out for an entire month, waiting for the images to roll in, so that we can quickly bring you up to speed on the latest must try beauty trends. There a flow on effect from all this too, as we then base all our How To videos on the trends, our David Jones Look Book on the trends, and of course, our blogs on the trends. Clearly, it imperative that we know what going on.

So this year, I going. That right, Primpers, I heading into the tents courtesy of Maybelline New York to get you amazing backstage footage, makeup artist must haves and even a photo with Rachel Zoe. OK, that not in the bag yet but I be trying. Oh yes, I be trying. Of course, I be tweeting directly from New York (don mind the time difference) and snapping wonderful photos of everything and anything I can get my camera on.

Add an interview with the amazing Erin Wasson into the mix, and you have yourself one very excited Primpee. Weee! But I need your help here, Primpers. I want to know what you want to know from Erin, what you want me to ask her and what you want to know about her beauty regimen.